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As Seen in Park Press: Replacing "What You Do" with "Why You Do It"

As Seen in Park Press: Replacing "What You Do" with "Why You Do It"

I recently had a late lunch with my good friend, George. Ten minutes late, I entered the restaurant feeling rushed, but also feeling energized after the phone conversation I had just ended.

Apologizing for my delay, I explained to George the call was with a business owner interested in engaging our firm to help transition the business to the fourth generation of ownership. Being the gracious guy that he is, George replied inquisitively asking how the conversation went. “Well, you know, George, this was the second conversation with her about who we are as a firm, what we do, and how we do it.”

I continued to share more with George. As I was doing this, I could feel myself swelling with pride. “We are a quirky group of individuals with a diversity of backgrounds and professional experience. But what makes us unique is that we all have an absolute passion for what we do. We do everything we can to facilitate the continuity of a business THROUGH the next generation of ownership and management,” I said wide eyed and smiling. “That sounds awesome,” George remarked and then continued with, “The passion I hear in your voice and see in you as you’re talking is powerful in a way that if I were someone in need of your firm’s services, makes me want to do business with you.” He then shared, “It would be important to me to know who you are, why you do what you do and how you work.” Nodding in agreement, “but?” I replied with a short laugh. Taking a deep breath, George said, “well, I would challenge your thoughts on ‘what you do’.” “Really?”, I blurted, “How so, George? I feel like I’m pretty thorough.” George responded, “No, no, I completely agree with you there! However, talking to me about what you do is exactly what you said, it’s a DESCRIPTION. In my opinion, you are conveying your passion when you talk about the WHY.”

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As Seen in Park Press: Do Good, Have Fun, Make Money

As Seen in Park Press: Do Good, Have Fun, Make Money

What is your workday mantra? The Chairman of The Rawls Group, Loyd Rawls, reminds us often to “do good, have fun, and make money.” I believe it is a tone to set for the day.

The order in which it’s spoken makes all the difference. I find myself often wondering if I’ll hit all three, in that order, when going through my day. Are the options under consideration going to do “good”? If so, will the outcome feel or result in good, and for whom? What kind of difference will it make to those involved? And, will it be “fun”? If involved in a challenging business scenario, working in a bit of fun while working thru the issue may result in your partners or team members to more likely work together and take on the challenges of growing a business. Finally, I ask myself if the outcome will make money. After all, we are in business to generate a profit, and if we’re not, then how do we expect to survive?

In a perfect world, I’d stop and contemplate each decision or potential outcome and maybe sleep on it to get it right. Life moves quickly and most of the time you must simply see the pitch and hit it. I’ve found that there are three that have helped me in this quick analysis which you may find helpful:

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As Seen in Park Press: Family Dynamics - A Constant Force

As Seen in Park Press: Family Dynamics - A Constant Force

For family business big or small, family dynamics is often their heaviest weight to lift into the next generation. There’s an essay on weightlifting and life by Henry Rollins that’s well known in the fitness community (by folks in my generation, anyway). In it, Rollins talks about how finding weightlifting as a young man helped him build strength both physically and mentally. Rollins affirms that circumstances and people will change throughout life but that, “…two hundred pounds is two hundred pounds”. I think one of his points is that the “iron” is a constant, something that will always challenge him and that will always be there to guide him like a beacon in the night.

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As Seen in Multi-Unit Franchisee Report - Getting Help From Those Who Have Been There

As Seen in Multi-Unit Franchisee Report - Getting Help From Those Who Have Been There

My family and I recently took the plunge into the world of RV’ing. I enjoy operating all kinds of vehicles, so towing our new purchase round trip for the first time did not present too much concern, but I knew I’d have to be on my game. Anything new and different presents learning curves. One of the things I discovered soon, after plunging in, is the need for checklists. There are a variety of procedures and processes that must be in place and carried out for the RV to run properly, and to ensure that I do not kill someone on the roadway.

For instance, some of the procedures I had to learn included hooking up to the truck, unhooking and leveling the RV, putting out the slides and awnings, loading the motorcycles, dealing with the holding tanks and understanding black water, grey water, and fresh water. There is simply too much to do without a checklist, it would be very easy to make a misstep or forget something that could have a detrimental impact. In fact, if you think about it, there are a lot of instances in which checklists help ensure positive outcomes. Examples that come to mind are pilots and the checklists they use prior to flight, or captains of ships before they leave port. Surgeons have checklists to ensure they have all the proper supplies and staff before surgery, and each of your stores likely have opening and closing procedures organized in some sort of checklist. I’m sure you get the point.

Read the complete article on the Multi-Unit Franchisee Website website

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As Seen in Park Press: Hitting the Apex

As Seen in Park Press: Hitting the Apex

In all aspects of life, it is not about the destination, it is about the journey. Racing is a great analogy to this, as well as, to the longevity and sustainability of your business. Like a racer, every race brings with it a different set of challenges, but all races have the same expectation. Winning. Not just winning one race, but winning as many as you can so your reputation is strong to garner sponsorships and your team is committed to helping you win.

A business owner is very much like a racer. You take special care to ensure your business performs well. This means building the foundation of the business, as well as establishing a team to support growth efforts to help your business thrive. How you invest in your team impacts how the business performs and defines how you are able to support your family, your team, and community.

Like that racer, you’ve spent many long days and sleepless nights making improvements, working relentlessly to be the best and to bring out the best in others. Fine tuning things to win, thrive and sustain. Not without sacrifice, your family has felt the struggle while sharing in the success, and failures. Still, there are risks present that whether you are on the racetrack or running the business, being prepared for what may come is critical to protecting all you have worked so hard for. As the business owner, this means not just looking at where you are today, but also looking forward, just as a racer does going in a turn, to ensure you have built a business that will not only be successful today, but for years to come, even if you are no longer involved.

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