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As Seen in Park Press: Hitting the Apex

As Seen in Park Press: Hitting the Apex

In all aspects of life, it is not about the destination, it is about the journey. Racing is a great analogy to this, as well as, to the longevity and sustainability of your business. Like a racer, every race brings with it a different set of challenges, but all races have the same expectation. Winning. Not just winning one race, but winning as many as you can so your reputation is strong to garner sponsorships and your team is committed to helping you win.

A business owner is very much like a racer. You take special care to ensure your business performs well. This means building the foundation of the business, as well as establishing a team to support growth efforts to help your business thrive. How you invest in your team impacts how the business performs and defines how you are able to support your family, your team, and community.

Like that racer, you’ve spent many long days and sleepless nights making improvements, working relentlessly to be the best and to bring out the best in others. Fine tuning things to win, thrive and sustain. Not without sacrifice, your family has felt the struggle while sharing in the success, and failures. Still, there are risks present that whether you are on the racetrack or running the business, being prepared for what may come is critical to protecting all you have worked so hard for. As the business owner, this means not just looking at where you are today, but also looking forward, just as a racer does going in a turn, to ensure you have built a business that will not only be successful today, but for years to come, even if you are no longer involved.

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