As Seen in Multi-Unit Franchisee Report - Soft Skills Win In Work And Life

As Seen in Multi-Unit Franchisee Report - Soft Skills Win In Work And Life

Have you ever wondered where the term "soft skills" came from? Personally, I often find myself curious of its origin because it seems like a contradiction at best, but worse, a poor use of phrasing. By referencing certain leadership/ownership skills as "soft," doesn't it seem we are devaluing them? Because in a complex business like multi-unit/brand franchising, things that are viewed as soft are often skills or attributes that cannot be measured. But soft skills impact the bottom line, growth, and people development - so there is nothing soft about them, right?

While the term's origin lies somewhere in the imprecise world of business tribal speak, its connotation has been around for quite some time. The Harvard Business Review listed concepts like goal-centric thinking, collaboration skills, communication skills, learning skills, troubleshooting, and playfulness as being vital for achieving success. The Cambridge University Press dictionary defines soft skills as, "people's abilities to communicate with each other and work well together." The unfortunate reality is that our team historically has run into multi-unit franchise owners who don't want to invest in something that sounds "soft."

Read the complete article on the Multi-Unit Franchisee Website website

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