It is just too easy to not care. This was the keynote topic at a graduation a colleague of mine recently attended. In reflecting upon the focus on the commencement speech, and the audience – high school seniors, I realized that this is the same theme dealers are struggling with – how to get people to care.

More and more, what we hear from dealers is, “how do I get my people to care about the business as much I do?” Essentially, what they are referring to is, how do they foster a “Dealer/Owner-Minded Attitude” in their dealership.

The reality is it is very easy for today’s employees, and in even in some instances, our future leaders to show ambivalence regarding the impact they have on the organization or their own future. Often the root of ambivalence is fear – fear of failing, not being good enough, and/or not being chosen “seen” as a leader. And unfortunately, this is becoming common in the workplace, in part due to the generational diversity, but also in how culture has created a stigma of everyone gets a trophy. Therefore, this ambivalence, often comes across as a lack of caring – because without care, there is no failure or rejection.

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