About Rawls Succession Planners
We are dedicated family business succession planning experts.
At The Rawls Group, we focus exclusively on one mission—empowering family-owned and privately held businesses to achieve long-term success through expert succession planning.
With over 50 years of experience, we understand that succession is more than a transaction; it’s a strategic process that protects your legacy, aligns leadership, and strengthens your business across generations.
We believe that every family business is unique. That’s why we take a customized, collaborative approach to help you navigate challenges, unify your team, and plan for sustainable growth. From ownership transitions to leadership development, we’re here to support you with proven strategies and a multidisciplinary team that truly cares about your success.
Our story began in 1973 with a realization: Succession planning is about far more than finances and legal documents.
Loyd Rawls, our founder, noticed that many business owners avoided tough conversations for fear of creating conflict. As a result, he built a firm to help navigate these complex discussions and support long-term success.
Since then, The Rawls Group has helped over 500 family-owned and private businesses have important talks and achieve long-term success.
Today, we are a multi-generational business ourselves, with offices in Orlando, Los Angeles, Des Moines, and Atlanta.
Our team brings together expertise in psychology, family therapy, estate planning, and strategic growth — all aligned with a single purpose: succession planning.
Industries We Serve
Our expert team works with capital-intensive, complex business environments across a wide range of industries, including:
- Automotive
- Marine
- Franchise
- Manufacturing
- Construction
- Professional Services
- Distributors
- Agriculture
- Energy
Our goal has been and continues to be to impact lives and perpetuate legacies.
Our Mission
We exist to help your business grow stronger, your family stay united, and your legacy live on.
Growth – Whether building strength or scale, a business always seeks to increase value.
Family – A business is only as strong as the people behind it.
Legacy – Culture, performance, and relationships are what truly endure.
Succession Planning Is a Process — Not Just a Transaction
Transferring your business to the next generation involves much more than signatures and paperwork. We go beyond the transaction to help you build the foundation of success that will carry through generations.
Succession Planning Builds Value
Our comprehensive approach evaluates and refines every area of your business that contributes to long-term value.
We review your business from ten unique angles regarding succession planning. This approach allows us to spot challenges, reduce risks, and boost performance.
As your environment evolves, we help you adapt — ensuring your strategy stays aligned with your goals.
Our Team
Diversity of Expertise
Expertise about interpersonal-management to business-financial issues is necessary for addressing your succession planning goals. Our diverse group of skilled professionals partners with you and your advisors to create the team you need. Together, we help guide your business to long-term success during the family business succession planning process.


Loyd H. Rawls
Jeff Faulkner
Amy Rawls
Kendall Rawls
Champ Rawls
David Ciambella
Jeff Bannon
Dan Schneider
Hugh B. Roberts
Jéan Venant
David Weaver
Anmol Kohal
Nick Allman
Matt Koertner
Russ Phillips
Daniel Thill
Denise Ware
Daniel Bardin Poskevich II
Stacey Philipsen
Michelle Goodnough
Chrissy Warmka
Cara Guerrero-Mendiola





