Respect and Opportunity: Critical to Attracting & Retaining Talent
According to a new survey from Pew Research Center 63% of workers quit their job due to no opportunities for advancement, and 57% felt disrespected at work. People know how valuable they are to organizations, and if they don’t feel respected and inspired, they will go somewhere else that can give them what they want. Following are three strategies you can start to implement in your culture today to attract talent and minimize turnover.
Create a Career Ladders
People want to be able to envision a prosperous future with a company. They are not applying to your company hoping to land in one starting position and stay there forever. Creating a clear path for advancement provides the inspiration needed to put forth their best effort and visualize how they can build a career.
Promote Your Culture
Prospective employees are researching and comparing your company, among others, to determine where or not your organization is a good fit for them. As discussed in #1, people aren’t just looking for a job, but a future, somewhere to connect and make a difference.
Promote your company culture, values, community involvement, and outreach on your website and social media. Without a strategy to promote your positive organizational culture, you give the upper hand to your competition.
Start building relationships with potential talent through Facebook, LinkedIn, and other social platforms before the need to recruit them arises. You can create this relationship without the pressure of formality and share information about your company without sounding like you are trying to recruit them. Essentially, it’s another marketing objective for your team to promote why you are a great organization to build a career and grow.
Contact Us and we can help you with insights, and other resources, and see if it makes sense to work together. At the very least, in 30 minutes, you may get some ideas you can apply to your business right away.
Top talent is hard to find these days, so when you find them, it is critical you have the strategies in place to retain and motivate your key people. Click the following links for more drill-down resources on Leadership and Management Continuity.