family-business-succession-planningAs the saying goes, “failing to plan is planning to fail,” – and this statement couldn’t be more valid in growing your business. To achieve your vision and ensure long-term success, it’s not enough to focus solely on the present; you must also proactively create strategies and plans to turn your dreams into reality. This is where strategic succession planning comes in. Many business owners often make the mistake of assuming that succession planning is simply estate planning. While taxes, wills, and trusts ensure your “estate” flows to your chosen beneficiaries after your death, strategic succession planning goes beyond that. It focuses on how you can actively shape and create the future you envision while still alive.

Imagine this scenario:

You’ve spent years building your business and accumulating assets. However, have you considered what will happen to them after you’re gone? Estate planning is the key to ensuring that your wishes are met and your assets are distributed according to your desires. But what about the future of your business? That’s where succession planning comes in. While you’re still alive, preparing for the continuity of profits through the next generation of ownership is crucial. We have found this is something entrepreneurs want to witness and be involved in the evolution of their “baby.”

Strategic succession planning is about planning for the future of your business, ensuring its continuity and growth while your role has transitioned away from daily operations. It involves developing a comprehensive plan that outlines the steps, processes, and strategies needed to groom and prepare the next generation of leaders or successors within your organization.

By engaging in strategic succession planning, you are setting your business up for long-term success. You are building a solid foundation that can withstand leadership changes and ensure a smooth transition when the time comes. It allows you to identify and develop the necessary skills, knowledge, and expertise in potential successors, ensuring they can take on the business’s responsibilities and challenges.

Strategic succession planning also helps you mitigate risks and protect the value of your business. By identifying potential gaps in leadership and developing contingency plans (A, B, and C), you can navigate unforeseen circumstances, such as unexpected departures or retirements, with minimal disruption to your operations. This not only safeguards the future of your business but also instills confidence in your stakeholders, including employees, investors, and customers.

Furthermore, strategic succession planning allows you to align your business goals and values with the next generation of leaders. It allows you to ensure that your business’s culture, mission, and vision are carried forward, maintaining the essence of what makes yours unique and successful.

In conclusion, strategic succession planning is vital to growing & protecting your business. It goes beyond estate planning and focuses on actively shaping the future of your business while you are still alive. You can ensure your business’s long-term success and continuity by proactively identifying and developing potential successors, aligning your business goals and values, and mitigating risks. Don’t leave the future of your business to chance – plan for it strategically.

Contact Us, and we can help you with insights and other resources and see if it makes sense to work together. At the very least, in 30 minutes, you may get some ideas to apply to your business immediately.

The article was initially published on The Importance of Estate Planning and Succession Planning

For more insight:

Visit the “Franchisee Succession: How to Grow & Build Value” discussion page or select one of the additional episodes of the series below:


  • American Franchise Academy: assistance for franchise leaders in building a successful growing enterprise so that they can achieve their business & financial goals.
  • Succession Readiness Survey:  A 7-minute investment in time will put you in an informed position of opportunities many business owners overlook, impacting business value, growth, and lifestyle, and ultimately achieving your vision.
  • Contact a Succession Planner: The Rawls Group can help you with insights and other resources and see if it makes sense to work together. At the very least, in 30 minutes, you may get some ideas you can apply to your business immediately.

Personal Financial Planning

Estate planning is a complex endeavor, especially for owners of capital-intensive complex business’. Throw active and inactive family into the mix and trying to figure out what is fair, how to provide opportunities for the next generation without enabling them, and maintain family harmony.

Click the following link for more drill-down resources on Personal Financial Planning.

In complex family and business environments, it is imperative to lean on expert legal and tax advice who specialize in the same size business and estate as you.  We are not attorneys or CPAs but know experienced advisers if you are looking for sophisticated advisory services.

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We can provide insights and other resources and assess whether it makes sense to work together. In just 30 minutes, you may gain actionable ideas that you can immediately apply to your business. Contact us via phone or email below, or fill out the “Ask An Expert” form.