Clayton Latiolais


Succession Advisor


Lafayette, LA

Articles by Clayton

Clayton Latiolais knows and understands what it takes to overcome challenges present in our environment and succeed in fulfilling the mission.  Clayton’s experience as a pilot in the military and aviation operations manager in the civilian sector provides him with an in-depth knowledge of contingency planning for any scenario.  Additionally, with his professional background and education as a succession planner, Clayton brings a unique perspective on operational management, change management, leadership style, and strategic planning.

Before joining The Rawls Group, Clayton spent over 20 years working with some of the world’s largest and most demanding organizations in challenging and dynamic environments.  Clayton focused on identifying key performance metrics, establishing accountability to build highly efficient teams, and fostering inspiring cultures for people from diverse backgrounds.

Clayton holds an MBA from Louisiana State University and served nearly eight years as a U.S. Army Blackhawk helicopter pilot, including deployments in Europe and the Middle East, and facilitated rescue missions supporting Hurricane Katrina relief efforts.  An avid outdoorsman, Clayton enjoys hunting and fishing in the swamps and bayous of South Louisiana or anywhere the fish are biting.  He also enjoys the sights, sounds, and foods of the many festivals around Lafayette, Louisiana, where he resides.

All Articles

Generate What You Want and Need from the Business

Hope is at the center of many dealers' business strategies. Hope that if they sell the business, the sale will return the cash they need to retire and support their dream lifestyle.  However, many dealers have to show up with checks to pay debt and find a job to help facilitate retirement.  Or, now that they have the cash, dealers are hoping they can find a safe place to put their money despite an uncertain economy so they can live out the retirement of their dreams. And then, there is hope that if they keep it, [...]

Strategies to Attract, Retain and Motivate Employees

People are the backbone of any successful business, and business owners across all industries have difficulty finding qualified talent to fill open roles.  No longer will people put up with toxic work environments or dead-end jobs; they want more for their future.  In this episode, Marty Kirshner, Partner with Gray, Gray & Gray, Doug Woosnam, a Consultant with Cetane Associates, and Champ Rawls and Clayton  Latiolais, succession planners with The Rawls Group, discuss strategies to recruit, retain and motivate employees. Specifically, Marty shares that it is a new world out there, with remote work and [...]

Political Pressures: How Fuel and Oil Business Owners Can Protect Their Business

Political and social pressures continue to impact propane and oil business owners.  In this episode, Champ Rawls, a succession planner with The Rawls Group, Marty Kirshner, Partner with Gray, Gray & Gray, Doug Woosnam, a Consultant with Cetane Associates, and The Rawls Group's succession planner Clayton  Latiolais discuss how to get your employees and community involved so your business can thrive into the future. As Marty Kirshner shares, to thrive in the future, it is essential first to ensure an industry still exists in the future.  Currently, too many people rely on a small subset [...]

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