In the best of times, it’s easy to look forward and have no fear as to what the future is going to bring. It’s also easy to forget to take advantage of the good times to build a foundation that can withstand any potential future storm that might hit. In the worst of times, building this foundation can protect all that you have built, and hopefully help you weather the storm. A great example of this is taking a look back into history.
The economy tanked in 2008-2009. The markets affected most were those that not only relied on access to lending, but those that also relied on strong brands to pull them through. If you think back to the automotive manufacturing segment, Ford was the only manufacturer that weathered the storm, practically unscathed. The automotive retail industry, one of the hardest hit, had more than 1,200 dealerships collapse. Many of these were well recognized in their communities and top performers for the manufacturer. The dealerships that survived were able to, in part, thanks to the foundations that had been built long before the storm hit.
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