Growing a business is as much about strategically planning for potential threats and weaknesses as it is about delivering a high-quality product and service. Our business, economic, and political environments are in a constant state of flux, so it is essential to have a clear vision and goals, as well as strategic action plans that consider potential scenarios that could impact your business. While planning for a successful outcome, also known as Plan A, should be the primary focus, it is also important to have backup plans in place (Plans B and C) in case of any unexpected challenges. By taking the time to consider possible threats and weaknesses and have contingencies in place.

A, B, and C Plans: Preparing for the Unexpected

Plan A: The Best-Case Scenario

The best-case scenario is your primary plan for success, where everything goes according to your predictions, and you achieve your growth goals without any significant obstacles. It’s essential to have a clear vision and focus on Plan A as this will help build momentum and drive your business forward toward success.

Plan B: The Mid-Range Scenario

In Plan B, you consider potential challenges and obstacles that could impact your business. This plan is used to prepare for mid-range scenarios, such as an economic recession, where there are still opportunities for growth and success, but it requires a different approach. In this case, it’s important to have strategies in place to minimize the impact on your business, such as cost-cutting measures, diversifying your revenue streams, seeking new opportunities for growth, or focusing on your current business to weather the storm.

Plan C: The Worst-Case Scenario

Plan C is used for preparing for the worst-case scenarios, such as natural disasters or major market shifts, that could significantly impact your business. In these situations, it’s essential to have a disaster recovery plan that includes backup systems and processes, as well as strategies for quickly adapting to a changing environment.

Scenario Planning: A Method for Achieving Your Goals

Scenario planning is a method that helps businesses identify potential challenges and opportunities. The process involves four steps:

Step 1: Visualize the Future

Set aside time to think about what the future may hold for your business. Consider a fixed period of 18-36 months and brainstorm possible scenarios that could arise, including changes in profits (increase, decrease, or no change).

Step 2: Identify Trends and Disruptive Factors

Evaluate the current market trends and potentially disruptive forces that could impact your business. These could include changes in interest rates, technological advancements, or societal events like the COVID-19 pandemic.

Step 3: Consider the Impact

Create a template to analyze the potential effects of these changes on your business. Ask yourself questions like “What will happen if this change occurs?” and “What will happen if this change does not occur?” This will help you to understand the implications of different scenarios and plan accordingly.

Step 4: Develop Contingency Plans

Incorporate the scenarios into your overall planning process and create contingency plans (Plan B and Plan C) to address unexpected challenges. This will help ensure that you have a backup plan in place if things don’t go as planned and will increase your chances of achieving your desired growth goals.

By following these steps, businesses can increase their chances of achieving their growth goals and prepare for any potential challenges or obstacles that may arise.

Prioritizing Resilience and Sustainability

In addition to having backup plans in place, it’s also important to prioritize resilience and sustainability in your business. This means being proactive in addressing potential issues and finding ways to prepare for potential challenges or setbacks. By planning ahead, staying flexible, and using our free Scenario Planning tool, you can set your business up for success in the new year and beyond.

Conflict is not always negative but can have serious consequences if not addressed properly. As family business owners, it’s essential to recognize the signs of conflict and take proactive steps to resolve it in a way that respects all parties involved. By following these tips, you can effectively manage conflict and maintain strong relationships within your business.

Contact Us, and we can help you with insights and other resources and see if it makes sense to work together. At the very least, in 30 minutes, you may get some ideas you can apply to your business immediately.

The article was originally published on Be Prepared with Plan A…B and C

Scenario Planning Guide


We know the future isn’t certain.  Experts, scholars, and even economists did not predict the bubble burst, the financial meltdown in 2008, or Covid in 2019; this is where Scenario Planning comes into the picture.

In short, Scenario Planning helps us avoid two significant planning pitfalls:  Overprediction and Underprediction.  Both can be barriers to moving to the next level of success.

Download our Free Scenario Planning Guide

Strategic Planning

The only constant one can plan for is change.  Strategic planning positions the business to address the probable, possible, and potential contingencies impacting business success. 

Click the following link for more drill down resources on Strategic Planning

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We can help you with insights, other resources, and see if it makes sense to work together. At the very least, in 30 minutes, you may get some ideas you can apply to your business right away.