Loyd H. Rawls is one of the nation’s leading succession planners. Since 1973, Mr. Rawls and his associates have provided business succession services for the owners and key executives of closely-held, capital intensive family businesses throughout the country.

A native of Fayetteville, NC, Mr. Rawls is a graduate of North Carolina State University. After serving 4 years as an officer in the US Air Force, Loyd moved to Orlando, Florida and began a career as afinancial planner. In 1973, Loyd’s business expanded when he founded “The Rawls Company,” which later evolved into The Rawls Group, a business succession firm. Loyd achieved designations of a Certified Chartered Life Underwriter, Chartered Financial Consultant and earned his Master of Science in Financial Services from the American College.

After approximately five years as a financial planner, Loyd enhanced his practice and began specializing in business succession planning. As he gained experience and recognition, his practice expaned nationally and he confirmed theories regarding the critical factors that impact business succession and the role key managers can play in a succession initiative. As Loyd presented his succession planning concepts and processes, he recruited partners from various career fields that impact business succession, such as business management, management training, strategic planning and interpersonal relationship facilitation. In 2000, Loyd developed the concept of an analytical tool to empower business planning professionals to assess Succession Positioning and, subsequently, became a co-founder of the International Succession Planning Association.

Loyd is a frequently requested speaker by local, state and national organizations. An avid writer, Loyd has published four succession-focused publications: “Seeking Succession – How to Continue the Family Business Legacy,” “The Succession Bridge – Key Manager Alternatives for Family Owned Businesses,” “Your Golden Goose,” “The Family Business Council”, and is currently working on his fifth publication, “Estate of Mine.” In addition, Loyd’s columns are fequently featured in Family Business Magazine, BottomLine Business, DEALER Magazine, Expert Business Source online blog and RV News. Loyd is married to Pat and they have three children: Amy, Kendall and Champ.