No one really knows the outcome of anything and we are seeing that play out in our country’s current political stage. Too often this keeps us from strategically planning for where we want our business to go and what we want from it in the future. However, the unknowns and the unpredictable should not keep us from looking forward, rather, they enforce the need to constantly be planning strategically towards your goals and vision.

We use excuses such as “the unknowns” to stop us from executing plans. Or believe that because we cannot predict something, we cannot guarantee if we will be successful or not. However, not planning and not executing means that we are in limbo, which means the odds of accomplishing great things are pretty bleak. Strategic planning guarantees that you place your franchise business in the position of being agile and flexible when the unknowns and the unpredictable hits. This is a much better alternative than yo-yoing with the market and political changes over which we have no control.

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