Like all businesses, the franchise world is full of opportunities and potential land mines. If you entered the franchise world for the same reasons I did, you were probably looking for something in your area of interest that met several criteria: brand recognition; proven market; franchisee friendly policies; and processes, services, or products that could be easily replicated once you paid your fees and had access to the brand’s secrets. After all, isn’t replicating the proven easier than starting alone from scratch?
In some ways, a franchise is a sail that pulls us along until we really know what we are doing and where we are going. Certainly, there are some tradeoffs, like giving up some control that non-franchisees have over their businesses. And many times, the level of influence you’d like to have over the business is just not possible because you do not hold the authority that comes with a privately held business operation. As a result, logos, color schemes, promotional materials, and menus become someone else’s sphere of influence.
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