With all the challenges associated with operating a dealership today, surviving and thriving into the future has never been more complicated.
Simply, where and how does the dealership of yesterday move to what it can and needs to become to succeed tomorrow?
To answer this, you first must look at your foundation:
“Who are you?”
What is your mission? (external marketing)
Vision? (internal employee marketing)
And purpose for turning the lights on every day?
You may have to go back to a discussion of owner motivation and perspective to find this foundation.
The goal in strategic planning is to identify potential challenges and opportunities you can tackle in a scheduled and manageable timeframe.
Strategic planning builds business value by identifying clearly defined goals and creating a vision that provides a distinct direction for the future.
If you don’t know where you’re going, and how you are going to get there, the probability of ending up in the right place is slim to none.
Click the following link to read Champ Rawls’s post on the Digital Dealer website titled: Strategic Planning for a Sustainable Future
Read the article and then reach out us to get some insights on your own situation. Even if you don’t become a client, a few moments with us may help you save years of difficulties. Contact Us