One thing that is consistent for car dealers is change. It is one industry which has always been able to drive through the unknown and not only survive but thrive. Callie Whatley with Burr & Forman and Loyd Rawls with The Rawls Group share what they believe the new normal looks like. The change to dealerships going forward will drive more intentionality on the customer experience taking place outside of the dealership. This means creating innovative customer interactions based on their needs and in how you create a positive and safe feeling buying experience.
As you listen to this episode you will walk away with key take a-ways and will realize you will want more. Click to visit the “Burning Question” topic page to easily access the additional episodes in the series.
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- Adjusting to the new normal for industries that rely on customer interactions
- Messaging for business owners / leaders to share with their people in times of crisis
- Navigating the path when some family want to work in the business & others pursue other careers
- Addressing uncomfortable subjects that are more difficult during crisis as opposed to normal times
- Strategies for helping a son and daughter to learn how to work together
- Navigating business transitions when the next gen is not interested in the family business
- Proactive strategies to position the business for the “unknown”
- Communication tactics ease employee’s anxiety and worry
- Managing emotions of others and self in times of stress
- Strategies to increase sales to cover costs and create more points of revenue
The only constant one can plan for is change. Strategic planning positions the business to address the probable, possible, and potential contingencies impacting business success.
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